Market research
Perspectives on market research from guests and practitioners on The Leaders' Canvas — written for brand, research and business leaders who need judgment, not another tracker deck.
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From Selling Research to Understanding the Problem
Unnayan Ghosh
Associate Vice President Sales
Why great market research starts with understanding the business problem, not the methodology—and how this shift turns research vendors into trusted partners.
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Drowning in Data, Short on Insights!
Ruchira Jain
Founder & Director, Elevate Insights
CXOs have never had more consumer data, yet growth still stalls. Insights leaders must triangulate, humanize, and answer why—not ship another tracker deck.