Guests' Blogs
Perspectives from the Canvas
Leadership does not advance through one conversation or one point of view. Leaders, practitioners and thinkers share independent perspectives on business, research, technology and society — experiences and questions that add something meaningful to the canvas.
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· Guest
From Selling Research to Understanding the Problem
Unnayan Ghosh
Associate Vice President Sales
Why great market research starts with understanding the business problem, not the methodology—and how this shift turns research vendors into trusted partners.
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· Guest
Drowning in Data, Short on Insights!
Ruchira Jain
Founder & Director, Elevate Insights
CXOs have never had more consumer data, yet growth still stalls. Insights leaders must triangulate, humanize, and answer why—not ship another tracker deck.